January 09, 2016
A Behind the Scenes Sneak Peak of SS17
One of the best moments of our working year is when we finally see a collection together - in all it's marvelous glory.
It is a brief moment - before all the samples scatter across London, to press, to factories and finally to our archives.
It is the end of a year long process.
Often what samples arrive are not quite what we planned 12 months ago
Many difficult decisions are made, samples tweaked, styles taken away and then reinstated
Lots of time is spent at the printers getting the tension on the screens just right and the colour just so